Terms of Service

01Agreement to Terms

By accessing or using our website (lucentworks.agency) or by engaging Lucent Works (“agency”, “we”, “us”) for any creative, technical, or marketing services, you agree to be bound by these Terms of Service.

If you do not agree with any part of these terms, you should discontinue using the website and refrain from commissioning services.

02Agency Services & Scope of Work

Lucent Works delivers bespoke digital services across seven core disciplines:

• Web & Software Development: Conversion-oriented landing pages, corporate websites, e-commerce stores, and custom SaaS platforms;
• SEO & GEO: Technical search engine optimization and generative engine optimization for AI answer engines (ChatGPT, Perplexity, Copilot);
• Google Ads Management: Search, Performance Max, and display campaigns engineered around validated business conversions;
• Paid Social & Targeted Ads: Creative-first campaigns on Meta (Instagram, Facebook) and TikTok with lead quality auditing;
• Analytics & Audit: GA4 and GTM architecture, tracking health audits, funnel drop-off analysis, and executive dashboards;
• Digital Marketing Strategy: Brand positioning, market research, channel prioritization, and actionable growth roadmaps;
• CRM & Automation: Pipeline architecture, lead capture integration, and automated nurture sequences.

The specific deliverables, timelines, milestones, and acceptance criteria for each project are defined in a written project proposal or statement of work (SOW) mutually agreed upon before project kickoff.

03Pricing, Invoicing & Payments

Baseline pricing displayed on our service pages reflects starting tiers in USD for defined scopes.

• Fixed-Scope Projects (such as custom websites or strategy blueprints) are billed according to agreed milestone schedules (typically an initial deposit followed by milestone/completion payments).
• Ongoing Retainers (such as media management, continuous SEO, or CRM support) are billed on a recurring monthly cycle.
• Third-Party Expenses (including advertising spend paid to Google or Meta, domain registrations, software subscriptions, or hosting charges) are paid directly by the client and are separate from agency professional fees.

04Intellectual Property Rights

Upon receipt of full payment for all fees due, the client retains full ownership of the final deliverables produced for the project (including source code, customized designs, and published campaign assets).

Lucent Works reserves the right to display completed, non-confidential project deliverables, case studies, and performance outcomes within our agency portfolio, marketing collateral, and industry submissions, unless a separate Non-Disclosure Agreement (NDA) specifies otherwise.

05Client Responsibilities

Timely delivery of high-quality results requires collaborative engagement. The client agrees to provide necessary brand assets, product information, technical accesses, and prompt feedback on draft deliverables in accordance with agreed project timelines.

06Warranties & Limitation of Liability

All agency services are executed with professional care and industry-standard best practices. However, because search engines and advertising platforms continuously update their proprietary algorithms and review policies, Lucent Works does not guarantee specific external rankings, ad acceptance guarantees, or commercial revenue outcomes beyond our direct control.

07Confidentiality

Both parties agree to treat all non-public commercial, technical, financial, and strategic information shared during the engagement as strictly confidential and will not disclose it to any third party without prior written consent.

08Contact Details