Analytics and Audit — Lucent Works

Data Analyst

Analytics and
Audit

Understand what your data can tell you—and fix what it cannot.

Measurement and tracking review

Event definitions

GA4 and GTM configuration

Measurement setup

From$500

One-time · 2–3 weeks

Specialization

GA4

GTM

Looker Studio

Our focus

Measurement and tracking reviewEvent definitionsGA4 and GTM configurationConversion path analysisDashboard configuration

Measurement setup — Package includes

1 website, GA4 property and GTM containerMeasurement plan + up to 5 eventsKey event configuration1 dashboard, up to 2 pagesEvent validation and documentation

Hat · Igor

Jacket · Igor

Backpack · Igor

Shoes · Igor

05 — Data Analyst

Analytics and
Audit

Understand what your data can tell you—and fix what it cannot.

For teams unsure whether their tracking is correct or which marketing decisions their reports support. We review the measurement setup, define meaningful events and identify gaps, duplicates and broken conversion paths.

Choose an independent audit, implementation or ongoing review. You receive documented findings and clear next actions. Reporting explains attribution and consent-related gaps so your team can interpret the numbers responsibly.

GA4GTMLooker Studio

What we can help with

Measurement and tracking review

Event definitions

GA4 and GTM configuration

Conversion path analysis

Dashboard configuration

Event testing and documentation

Prioritized recommendations

Team walkthrough

Igor

Data Analyst

Measurement · Reporting · Insight

Check the data first.

Explain what it means.

Turn findings into priorities.

How we work

Reliable measurement starts with clear definitions

We agree what counts as a lead or sale and which questions the data needs to answer. An audit diagnoses the current setup; implementation and ongoing analysis follow only when included in your scope.

Define and inspect

Agree measurement questions
Review access and tracking
Document gaps and limitations

Deliver the agreed scope

Complete audit or setup
Validate events where implemented
Document findings and configuration

Explain the findings

Walk through the report
Prioritize next actions
Agree any ongoing review

Packages and pricing

Starting prices for the scope below. We confirm deliverables, timing, payment terms and any applicable taxes in your proposal before work begins.

Fees in USD for one website. Audit and setup are separate one-time projects; monthly review assumes working tracking. Setup covers browser-based events available through the site or existing data layer. Custom development, ecommerce data layers, server-side tracking, consent platform implementation and paid connectors are quoted separately.

Tracking audit

From$300

One-time · 1–2 weeks

Understand what to fix before investing in implementation.

1 website, GA4 property and GTM container
Review up to 10 existing events
Consent and duplicate-event checks
Prioritized findings report
1 walkthrough call
Implementation quoted separately

★ Featured package

Measurement setup

From$500

One-time · 2–3 weeks

Establish a practical measurement foundation for a lead-generation site.

1 website, GA4 property and GTM container
Measurement plan + up to 5 events
Key event configuration
1 dashboard, up to 2 pages
Event validation and documentation
1 handoff call

Monthly insights

From$400/mo

Monthly · After setup

Keep reporting useful and turn findings into a short action list.

Monthly check of up to 10 events
1 existing dashboard maintained
Traffic and funnel review
Prioritized conversion recommendations
Monthly report and review call
New implementation scoped separately

Ready to start?