Paid Social Ads — Lucent Works

Paid Social Specialist

Paid Social
Ads

Turn a clear offer into campaigns people notice and act on.

Audience and offer research

Ad account review and setup

Campaign structure

Meta growth

From$600/mo

Monthly · Facebook + Instagram

Specialization

Meta Ads

TikTok Ads

Creative testing

Our focus

Audience and offer researchAd account review and setupCampaign structureAd copy and asset adaptationsExisting event tracking checks

Meta growth — Package includes

1 Meta ad accountUp to 6 active ad sets8 creative variations/monthRetargeting where eligibleWeekly optimization and insights

Headphones · Katya

Hat · Katya

Purse · Katya

Shoes · Katya

04 — Paid Social Specialist

Paid Social
Ads

Turn a clear offer into campaigns people notice and act on.

For businesses with an offer to test or an acquisition channel to develop. We connect audience research, ad messaging and creative tests to a specific goal, such as an inquiry, booking or purchase.

Facebook and Instagram placements are managed together through Meta. TikTok is a separate platform. We choose the mix around your audience, available assets and test budget, then review performance alongside lead quality.

Meta AdsTikTok AdsCreative testing

What we can help with

Audience and offer research

Ad account review and setup

Campaign structure

Ad copy and asset adaptations

Existing event tracking checks

Creative and audience tests

Retargeting where eligible

Performance reporting

Katya

Paid Social Specialist

Audience · Creative · Testing

Give people a reason to stop.

Make the offer easy to understand.

Learn from the response.

How we work

From a strong offer to a useful test

We agree what to test, how much to spend and which assets are needed before producing ads. Each review turns the evidence into a decision to continue, change or stop a test.

Plan the test

Define audience and offer
Agree platforms and media budget
Review assets and tracking

Prepare and launch

Adapt creative and write copy
Build audiences and campaigns
Get launch approval

Review and refine

Compare creative performance
Review conversion quality
Plan the next test cycle

Packages and pricing

Starting prices for the scope below. We confirm deliverables, timing, payment terms and any applicable taxes in your proposal before work begins.

Monthly agency fees in USD. Ad spend is separate and paid directly to each platform. A creative is one ad variation adapted from your supplied images or footage. Filming, creator fees, organic posting, community management, landing pages and advanced tracking are additional. Standard campaign setup is included; retargeting depends on audience eligibility.

Meta launch

From$350/mo

Monthly · Facebook + Instagram

For testing one offer in a single Meta ad account.

1 Meta ad account
Up to 3 active ad sets
4 creative variations/month
Ad copy and tracking checks
Weekly optimization review
Monthly report

★ Featured package

Meta growth

From$600/mo

Monthly · Facebook + Instagram

For ongoing testing of offers, audiences and creative.

1 Meta ad account
Up to 6 active ad sets
8 creative variations/month
Retargeting where eligible
Weekly optimization and insights
Monthly report and call

Meta + TikTok

From$900/mo

Monthly · Two platforms

For brands with assets and budget to test across both platforms.

1 Meta + 1 TikTok ad account
Up to 8 ad sets/groups total
12 creative variations/month
Platform-specific asset adaptations
Weekly cross-platform review
Monthly report and call

Ready to start?