01
Understand the business
- Interview your team
- Review customers and competitors
- Assess current performance
Marketing Strategy — Lucent Works
06 — Marketing Strategist
Marketing
Strategy
Strategy
Decide who to reach, what to offer and where to invest next.
For founders and teams launching a new offer, entering a market or deciding what to change in their marketing. We review your business, customers, competitors and available performance data to identify the choices that matter.
You get a prioritized plan with clear assumptions, budget scenarios and success measures. Strategy defines the work; campaign production, website development and day-to-day channel management are separate services.
Olya
Marketing Strategist
Positioning · Priorities · Planning
Find the right problem.
Choose where to focus.
Make the plan actionable.
How we work
Turn uncertainty into a sequence of decisions
We distinguish evidence from assumptions and focus the research on decisions you need to make. The final plan names priorities, dependencies and measures your team can use.
02
Make strategic choices
- Clarify positioning and offers
- Compare channel options
- Set budget scenarios and measures
03
Build the roadmap
- Prioritize the next 90 days
- Assign proposed owners and dependencies
- Present and refine the plan
Packages and pricing
Starting prices for the scope below. We confirm deliverables, timing, payment terms and any applicable taxes in your proposal before work begins.
One-time project fees in USD for one brand and one market. Timelines begin after access and briefing. Research uses desk research and information you supply; customer recruitment, paid research and implementation are separate. Budget scenarios are planning assumptions, not revenue forecasts.
Strategy sprint
From$500
One-time · 1–2 weeks
Resolve one focused marketing question and leave with priorities.
- 1 discovery workshop
- Review of 3 competitors
- Priority audience and offer review
- Channel recommendations
- 90-day priority outline
- 1 presentation + 1 revision round
★ Featured package
Growth roadmap
From$1,200
One-time · 2–3 weeks
Align the team around a fuller go-to-market or growth plan.
- 3 working sessions
- Review of up to 8 competitors
- Audience and positioning framework
- Channel and budget scenarios
- 90-day roadmap + success measures
- Presentation + 2 revision rounds
Roadmap + advisory
From$2,000
3–4 week plan + 3 months advisory
Support your team as it puts the roadmap into practice.
- Growth roadmap included
- Execution briefs for 2 channels
- 6 advisory calls over 3 months
- Review of team progress at each call
- 1 roadmap update/month for 3 months
- Production and management separate
Ready to start?